BABY BOOMER IN THE BLOGOSPHERE: Book Marketing in the 21st Century

 I’m about to take a giant leap forward in the online world.

My friends and family will LOL about this, knowing that I have only very recently got a smart phone and I don’t even have email on it. Queen of the Baby Steps, that’s me.

When it comes to Muskoka’s Main Street, though, I paid close attention to what the Writers’ Union of Canada’s recent webinar advised about the opportunities in the land of the Internet. Of course I have a website. I even have a blog - not bad for a baby-boomer! What I want to do next is to extend my reach a bit, and use the Internet to make the book as interesting and as visible as possible.

My friend Lynn of SweetSmart Design is my technical guru and hand-holder in this process. She builds websites that are “smooth, elegant, bright and beautiful” – what more could anyone want? I already love the new look she’s put together for me. Stay tuned for the launch of the revamped look!

Beyond the flash will be lots of substance, including:

  • An interactive map of the Muskoka Road,
  • ‘Share’ buttons for Facebook and Twitter users, although I am not a big Facebook user myself and I do not tweet,
  • A ‘pinnable’ book cover icon for Pinterest users. 

But wait, there’s more! I will create a Facebook page for the book, beef up my LinkedIn information, and research book bloggers to see if it makes sense to approach any of them.

And you thought all a writer had to do was write.

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